With zero qualifications and no university degree, Richard North's hunger to succeed was driven by family circumstances and a need to provide a decent life for his handicapped brother. After leaving school at 19, Richard began his entrepreneurial journey, founding and exiting several companies and winning multiple business awards from HSBC and Ernst & Young. An appearance on Channel 4's Secret Millionaire TV Show followed as he launched Wow! Stuff and became a "toypreneur".

North is passionate about building businesses through innovation and is currently co-founder and president of Wow! Stuff, a toy innovation company. He found out much later in life he was dyslexic, a diagnosis that explained many things and, while a detriment at school, proved an asset in his business life.