Camilla & the Rude Health team are making healthy eating a celebration, not a sacrifice. Founded in 2005 at her kitchen table, Camilla (& her then husband Nick) set out to challenge the assumption that health foods had to be bland and boring. Starting with cereals, it became clear in 2013 whilst offering in-store tastings, that there was a need for milk alternatives made of natural ingredients that tasted great. Camilla’s role was a complete rebrand, as part of the milk alternative launch, which lead to Almond Drink becoming an instant bestseller and that’s still the case 10 years later.

Today, as Brand Director Camilla continues to drive forward Rude Health’s principles of delivering great taste with quality ingredients: nothing artificial and nothing refined. She also looks after how Rude Health is seen and heard by the wider world. So that includes everything from the food and drinks themselves, to the people who work for Rude Health, to the packaging.

Previously Camilla consulted for B&Q’s publishing arm, and worked in the City and fashion, using the Japanese language skills she learned while living in Japan.